Saturday, April 3, 2010

Radio Pick: Saving July 4th

TORONTO, ONTARIO - This week's radio pick focuses on local radio. One of the lost axioms of radio is that it is at its best when it is truly local. Dave Ross demonstrated the power of local radio this week in Seattle. After doing a secondary monologue on the apparent lack of an Independence Day fireworks display in Seattle on his talk show, restaurateur Tom Douglas called in to suggest raising money from small businesses and made an opening pledge. After a call to the traditional organizers confirmed that the display could still occur, the fund-raising drive was on, and in about a day the needed $500,000 was raised. That was not only local action--it was good radio.

Listen to the Dave Ross Show "Saving July 4th"

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