TORONTO, ONTARIO - This week's radio pick again comes from the CBC. There's a lot of stereotyping of negative advertising in the mainstream media, so an inside take on its art from a practitioner in the industry turned out to be quite informative, not blowing away the stereotypes but adding a lot of nuance. The clips from past famous examples of negative ads alone would make this 27-minute show from Terry O'Reilley and company worth listening to without any other reason.
Listen to Flash audio of The Age of Persuasion "Negative Advertising"
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