TORONTO, ONTARIO - I still vaguely remember the first time I had a frozen pizza when I was a kid. I don't remember the circumstances, and I don't remember the brand (though I suspect it was Totino's), but I do remember the taste and texture. Considering that the restaurant pizza I was used to at the time was Pizza and Pipes or Pizza Haven (Shakey's would have been premium to me then), I can't imagine how bad I would consider it today, as even then I thought it was awful. The crust was bland and a little tough, the sauce was borderline sour tasting, the cheese had a texture as if it had been beaten with a meat tenderizer, and the pepperoni topping was made up of eighth-inch cubical squares instead of slices. The concoction made Spaghetti-O's seem gourmet by comparison.
In the intervening decades, much has changed in frozen food. Food engineers didn't stop with the original frozen pizzas; they have worked to improve and surpass the best on the market. After sampling some still very sketchy frozen pizzas when I was a graduate student, I went years without having one, then was shocked when I tried one again while living in Boston. I knew it was going to be different when I looked at the crust and it actually looked like real dough. The crust came out much tastier--and much less greasy--than most corner-restaurant pizzas, the toppings were nearly indistinguishable from average pizza, and the sauce actually had a good taste.
Even more impressive, these new-generation frozen pizzas were less expensive than going to a pizza restaurant, even for carry-out. My tradition of ordering pizza for delivery soon became an emergency rarity. Why spend on the order of $20 to get a pizza delivered from a Pizza Hut or a Domino's when with minimal planning a $5 pizza could be kept in my freezer that tasted just as good, and other than preservatives was likely more healthy?
Today, there are a wide variety of what I call "quality" frozen pizzas--and surprisingly, many of them are store brands. I consider No Name frozen pizzas to be every bit the equal of Kraft Delissio, for example. President's Choice even makes a passable frozen Chicago-style pizza. The cheapest brand names may still be awful, but there are very edible options available.
People find it odd that someone who seems to like pizza as much I do almost never eats at cheaper pizza chains like Pizza Pizza or 241 Pizza (that's "two-for-one," in case you're as slow as I am). The reason comes down to the fact that I consider the best of the frozen pizzas to be better than these restaurants, or at least cheaper. If I'm going to eat pizza in a restaurant, I want it to be significantly better than what I can get out of the freezer, and thus I end up going to Italian restaurants or premium pizzerias like Hubby's or Bianco's that I have highlighted this year.
Of course, considering my current policy of not eating out unless I am traveling, I might not be eating much pizza for the foreseeable future.
Showing posts with label frozen pizza. Show all posts
Showing posts with label frozen pizza. Show all posts
Saturday, January 16, 2010
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