Saturday, January 17, 2009

Radio Pick: Recession Marketing

TORONTO, ONTARIO - The only significant change in the CBC Radio One schedule in the New Year has resulted in this week's radio pick.

Everyone right now would like to know what to do in a recession. There are some tips on
how advertisers should behave during a recession. Yes, the CBC has brought back Terry O'Reilly's quite entertaining "Age of Persuasion", and this 27-minute episode will not only provide nostalgic clips from the past, but teach us what smart marketers are probably doing during this recession based on some great historical examples. This show is a great example of how to use audio to present history and educate.

Follow this link to listen to The Age of Persuasion "Recession Marketing"

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