Saturday, April 11, 2009

Radio Pick: Brand Loyalty

TORONTO, ONTARIO - The CBC made it two in a row for the first time this year on my weekly radio pick.

I suppose it shouldn't be surprising that a marketing expert can produce excellent radio, but Terry O'Reilley continues to both spin compelling historical stories explaining how marketing has developed, and to do so with excellent production values. The "Age of Persuasion" is interesting to listen to even if one doesn't care about marketing, and few in the series have been as compelling as this week's show on brand loyalty, featuring such gems as the Molskine notebook and the Harley Davidson motorocycle in a 27-minute program.

Click the listen link on this page to hear The Age of Persuasion "Brand Loyalty"

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An honorable mention this week goes to WBZ Newsradio 1030 in Boston and commentator Jon Keller. In a Good Friday commentary, Keller explained why following the logic recently invoked by Brown University in its cancellation of Columbus Day celebrations, there wouldn't be many holidays left.

Listen to Jon Keller At Large "No More Holidays"

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