TEMPE, ARIZONA - Despite my travels, this week's radio pick comes from the CBC. Terry O'Reilly is back with another season of the excellent radio show on marketing, The Age of Persuasion. The 27-minute program made quite an impression in its first show of the season, taking on the task of how to promote unmentionables. Especially interesting was a process I watched in my own life, how HIV changed what content was acceptable on the air. This was a well-done retrospective, a great example of how to make history interesting to start the year.
Listen to streaming MP3 of The Age of Persuasion "Marketing the Unpleasant"
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